Learning to Like Facebook?
March 31st, 2010 |My conference paper written in collaboration with James Witte about adult social network site user characteristics, preferences, and motives is now available for download. Link and abstract below.
Previous studies seeking to identify the characteristics, uses, and motives of social network website behaviors have identified several social structural and social psychological correlates, yet methodological limitations and rapidly changing user populations have prevented a comprehensive evaluation of who uses social network sites, how, and why. This paper presents preliminary results from a broad study of social network site use, suggesting that expressive Internet use, educational attainment, and social capital are all significant indicators of social network site behavior among adult users.
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